Tag Archives: Twitter
Paula Diabetes Deen
Paula ‘Diabetes’ Deen: In a few short days, it’s almost as if the disease became her middle name. Whether it’s Facebook, Twitter, web sites or tabloids, you won’t find a story today without seeing her name and diabetes used in the same sentence.
The first time I saw Paula Deen she was making a frosting for a cake. “And now just add a box of confectioner’s sugar,” she said. These words rolled off her tongue as easily as butter melts in a hot pan. She is known for her sugar-filled, fat-laden style of cooking, and for portraying these meals as everyday foods instead of decadent “sometimes” treats. Her approach to food preparation could exacerbate diabetes rather than control it.
So now that her hidden 3-year-old medical issue has become public knowledge, where will she go from here?
Will Paula Deen continue to be afflicted with “Cleopatra Syndrome,” as a patient of mine calls it, and live in de-Nile? Or will she take advantage of the incredible power she now has to change what goes on the forks of her loyal fans? As Spiderman said, “With great power comes responsibility.”Paula is not just a celebrity chef — she is a role model. She can inspire millions of people who have diabetes to learn that all foods can fit, if you learn to balance what you eat with how you move. She could rely on a dietitian instead of a drug company to help slash blood sugar numbers so that she could perhaps not even need any medication.
Imagine her on the Food Network promoting food for her friends that will please their palates and their doctors. She could talk about proper portions. And perhaps most of all, she could show how she could tweak her own recipes to create a safer state of wellbeing without deprivation.
It is predicted that by 2050, 1 of 3 U.S. adults will have diabetes, and I predict that many of those people will be sitting on the couch watching TV. Paula, I’d be happy to help you demonstrate how the words “delicious” and “healthful” can coexist.
The Best Route to Social-Meet-ia
For so many of us, we seem to socialize more with moving fingers than moving lips. Our laptops, smart phones, ipads, and other gadgets remain by our sides 24/7. To help you connect with present and potential business partners across the globe, here’s an article I wrote for the American Dietetic Association’s MNT Provider sharing some tips on how you can make the most of social media. (Just leave a little time for some fun finding friends too!)
Promoting yourself and your business through social media
By Bonnie Taub-Dix, social-savvy author of Read It Before You Eat It?
Remember when “being social” meant that you were outgoing and weren’t nervous about talking to people at parties? Today, being social paints a very different picture. Social networking has moved up the ranks in business, particularly in relation to marketing and branding. Having “social smarts” adds value to your portfolio, and networking could be a great way for you to grow your business in the comfort of your home. Boosting your brand and seeing sales soar may be a simple as picking the right 140 characters to “tweet.”
Experts agree that you should find your own voice, be passionate about your messages, talk to (not at) people, find/follow people who have interests similar to yours, and be available and consistent. The following are specific tips from movers and shakers who have found a way to have their voices heard, without a megaphone.
How Tweet It Is
Years ago, if I told my friends that I was tweeting and blogging, they would have told me to go see a doctor. Today, if you are not tweeting and blogging, it could effect your health.
Yes, believe it or not, as reported on mashable.com by Alexander B. Howard (@digiphile), a report on chronic disease and the Internet by the Pew Internet and American Life Project and the California HealthCare Foundation showed that “people fighting such illnesses are using social media to find information and connect with others who suffer similar ailments.” Through the use of online communities, twitter and teleconferences, medical/healthcare electronic encyclopedia sites as well as government resources, people have been able to research, collect and share their heartaches and heartfelt help stories to connect and attempt to cure their ailments. But consumers need to be cautious because some although info is savvy and other sites are scary. You can’t believe everything you read, so be sure to research the writer as well as the written word.
Health wise, I myself have been stricken with bouts of Twitter-fever, the symptoms of which include staring at a computer screen, typing feverishly, and sweating over squeezing significant sound bites into 140 characters. The dangerous side effect is that it makes the hands on your clock spin around without you even noticing its rotations. I try to breeze by the tweets that say things like, “I had a strawberry for breakfast” or “It’s one of those days.” That info I can live without. But when I stumble upon a tweet that brings me to breaking news, a perfect dinner recipe, or the fastest way to sell my new book* (shameless plug), it makes my cybertime worth my time.
And how do you make those online hours well spent? In his brand spankin’ new book, Smarter Cheaper, Faster (Wiley), David Siteman Garland, founder of The Rise to the Top, advises us that you have to make sure you get your “content” onto social networking sites like Facebook, Twitter, and LinkedIn to “network one-on-one with people who share your passion and interests and form real relationships.” He describes how “people of all demographics like to share their thoughts, ideas, and great stuff from other sources” but it’s not just anything that gets the most attention: it is the content that’s “interesting, relevant, useful, and current” that will “rise to the top”. (No wonder he’s a marketing-maven!)
And it takes plenty of time and effort to be a social butterfly. Your ‘followers’ are counting on you to provide info on a regular basis while also wearing the hat of a good listener and advice giver. As Garland points out, “Consistency is a slow burn connecting to people one at a time” where “One person turns into two. Two turns into three and the list goes on.” That’s how it works…and it does work!
Whether you want to grow your business, grow a garden, or grow spiritually, you can find a wealth of resources on social networking. If you’re not signed onto one of the sites mentioned above, take the plunge. It could be exciting to uncover your own talents and explore what you have to offer others. I will be writing a series of stories interviewing social media movers and shakers…so let me know if you’d like to share your story. Please drop me a line and send your contact information to http://www.bonnietaubdix.com/contact-bonnie/ or better yet…now that I have your attention I hope you’ll follow me on Twitter @eatsmartbd.
Or if you prefer, just drop me a line and say hi. (It’s even okay if you want to tell me that you just ate a strawberry for breakfast…but next time you might want to try putting it on some oatmeal!)



